External Reputation Audit
An objective read on how your organization is perceived — and where that diverges from the story you want to tell.
WHY AN AUDIT
How you’re seen isn’t always how you mean to be seen.
A reputation audit provides an assessment of how your organization is perceived by audiences outside your walls — media, customers, community stakeholders, and the broader market.
It gives you an objective view of where perception and intention diverge — and a clear path to close the gap.
Wheat you'll gain
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Clarity on Perception vs. Intention
Identifies gaps between how you want to be seen and how you’re actually viewed.
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Risk Identification
Surfaces vulnerabilities, misinformation, or emerging issues before they escalate.
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Opportunity Mapping
Highlights strengths, differentiators, and opportunities to refine your messaging.
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Strategic Direction
Informs messaging, media strategy, stakeholder engagement, and brand positioning.
How the audit works
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Define Scope & Plan
Align on objectives, communication channels in scope, leadership involvement, and project timeline.
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Gather External Insights
Conduct media analysis, social listening, stakeholder interviews and review third-party data sources.
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Analyze & Synthesize Findings
Identify themes, sentiment trends, narrative consistency, and gaps across channels and audiences.
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Deliver Insights & Action Plan
Provide recommendations on message refinement, risk mitigation, media strategy, and measurable next steps.
“The insights from the reputation audit brought much-needed clarity to how we’re perceived and provided actionable steps, including quick wins to strengthen trust with our stakeholders.”
CLIENT PERSPECTIVE
Everything in the engagement.
DELIVERABLES
Perception mapping across key audiences
Stakeholder sentiment review
Media & narrative analysis
Repositioning roadmap
A 60-minute findings & next-steps session
GOOD TO KNOW
Timeline
4–6 weeks, typical
Format
Remote or on-site
Investment
Scoped to your needs
Best for
Reputation, brand, or stakeholder-trust questions
Ready to see what’s really getting through?
Book an introduction call below to start your audit