Blog and Podcasts
Podcast: Talk of the Town
Change Communications and the Perception Gap No One is Talking About
Most change programs don't fail because the strategy was wrong. They fail because no one truly understood it. Jennifer Spaude stops by for a chat with Lisa Kaye on Talk of the Town about change communications.
Communication Habits That Build Trust.
Jennifer Spaude joins Lisa Kaye of Radio Mankato’s Talk of the Town to explore how leaders build trust through clear, consistent and authentic communications. She offers practical tips for breaking through the noise and explains how the Rule of Three can simplify your messages, so they land and stick.
Blog
The Third Certainty: Leading Through an Age of Volatility
Ben Franklin was wrong. He said there are only two certainties: Death and Taxes. He forgot the third: Uncertainty itself.
In 2026, uncertainty isn’t a periodic storm. It’s the climate we live in. AI disruption, geopolitical shifts, and economic volatility are the new backdrop for every board meeting, every decision.
The difference between a resilient organization and one in chaos isn’t the size of the crisis or change. It’s the clarity and the timing of the message.
New Year, New Goals – How Are You Communicating What Matters?
Effective goal communication is a core leadership responsibility. This blog outlines tips for leaders to clearly communicate organizational goals, align teams, and drive execution through consistent, strategic communication in 2026.
The Shift in IR Expectations
Today’s investor relations demands clarity, candor, and strategic storytelling. Investors aren’t just listening for results. They expect clarity, candor, and context in real time. Companies earning trust today are the ones communicating beyond the numbers.
Transformation Weariness in an Age Where Everything is Called Transformative.
In a world where everything is described as “transformative,” true transformation is losing its meaning. Leaders often overuse the term, and organizations face growing fatigue around change.
Real transformation is hard, emotional, and messy—it demands honesty, transparency, and relentless communication.
I’ve shared 5 tips to help leaders communicate real transformation with clarity and build trust along the way. Because at the heart of every change are people and how we lead them matters.
When Staying the Same Becomes the Bigger Risk: The Art of a Brand Pivot
Even the strongest brands must evolve. Learn five truths about effective brand pivots—how purpose, culture, data, and leadership alignment drive authentic change without losing what makes your brand unique.